Email marketing remains one of the most effective ways to grow your Shopify store, engage customers, and boost sales. But with so many apps available, choosing the right one can be overwhelming. That’s why we’ve compiled a list of the 20 best Shopify email marketing apps for 2025, covering both free and paid options. From automated abandoned cart flows and back-in-stock alerts to popups, newsletters, and AI-powered personalization, these tools help you capture leads, drive conversions, and grow your business efficiently.
1. Trustoo Popup Email Marketing
- Pricing: Free
- Rating: 5/5 (7,101 reviews)
- Developer: Channelwill
Trustoo Popup Email Marketing (Ecomsend) is an all-in-one Shopify email marketing app designed to help merchants grow their email list and automate sales effortlessly. It lets you capture subscribers using high-converting popups, exit-intent offers, signup forms, and fun spin-the-wheel games. With a drag-and-drop email editor and ready-made templates, creating professional email campaigns is quick and beginner-friendly. Trustoo also automates key flows like welcome emails, abandoned cart recovery, post-purchase follow-ups, discount alerts, and win-back campaigns. Everything is fully customizable to match your brand, syncs seamlessly with Shopify, and integrates smoothly with tools like Klaviyo, Mailchimp, SMSBump, and Privy; no coding required.
2. Trustoo AI Product Reviews App
- Pricing: Free plan available. Free trial available.
- Rating: 4.9/5 (1,430 reviews)
- Developer: Channelwill
Trustoo AI Product Reviews App supports Shopify email marketing by turning customer feedback into powerful engagement and conversion tools. The app automatically collects photo and video reviews and pairs them with smart email review request campaigns, helping merchants increase response rates without manual follow-ups. With AI-driven insights, Trustoo analyzes review data to highlight key selling points that can be reused in email newsletters, post-purchase emails, and win-back campaigns. Multi-language auto-translation ensures your email content resonates with global audiences, while incentives like discounts for photo reviews boost participation. Seamless multi-channel collection, customizable review widgets, and automated emails make Trustoo a valuable asset for trust-building, email engagement, and long-term customer retention.
3. Shopify Flow
- Pricing: Free
- Rating: 4.7/5 (5,948 reviews)
- Developer: Shopify
Shopify Flow is a powerful automation tool that enhances Shopify email marketing by streamlining customer communication and campaign workflows. With hundreds of ready-made templates, Flow lets merchants automate email-related actions such as tagging subscribers, triggering personalized emails based on customer behavior, and syncing data with email marketing apps. You can build custom logic with unlimited actions to send timely messages for abandoned carts, VIP customers, or post-purchase follow-ups. Seamless integrations with tags, metafields, B2B features, Google Sheets, and popular marketing tools make Shopify Flow ideal for creating smarter, more personalized, and fully automated email marketing strategies.
4. Pop Convert – Pop Ups, Banners
- Pricing: Free plan available. Free trial available.
- Rating: 4.9/5 (8,602 reviews)
- Developer: CartKit
Pop Convert – Pop Ups, Banners is a Shopify-friendly email marketing tool designed to grow your subscriber list through high-converting popups, smart bars, and banners. It helps capture email addresses and phone numbers while promoting coupons, announcements, or special links across your store. With a drag-and-drop editor and fully customizable designs, merchants can create on-brand signup forms and email capture campaigns in minutes. Use smart bars for always-visible messages, targeted popups for lead generation, and traffic-driving banners to support email promotions, boost engagement, and turn visitors into long-term subscribers.
5. REZ Back In Stock Notify Me
- Pricing: Free
- Rating: 5/5 (229 reviews)
- Developer: REZ Commerce
REZ Back In Stock Notify Me is a Shopify email marketing app built to recover lost sales and re-engage interested shoppers. It automatically sends back-in-stock email alerts when products are restocked, helping merchants convert waitlisted customers into buyers. With a customizable “Notify Me” button on out-of-stock items, the app grows your email list while tracking product demand through analytics. Merchants can personalize notification emails, create urgency with FOMO-style alerts, and send up to 1,000 emails per month. Easy setup, flexible design options, and responsive live chat or email support make REZ a reliable tool for email-driven sales recovery.
6. Klaviyo: Email Marketing & SMS
- Pricing: Free to install
- Rating: 4.6/5 (2,550 reviews)
- Developer: Klaviyo
Klaviyo: Email Marketing & SMS is one of the most powerful Shopify email marketing apps for brands that want data-driven, personalized communication at scale. Built on Shopify’s commerce data, Klaviyo syncs real-time customer behavior to power highly targeted email campaigns and automated flows. Its AI tools help create smart segments, optimize send times, and generate on-brand emails faster. With deep integrations, advanced automation, and personalization based on browsing and purchase history, Klaviyo enables merchants to turn subscribers into loyal customers through timely, relevant, and conversion-focused email marketing.
7. Shopify Messaging
- Pricing: Free to install. Additional charges may apply.
- Rating: 4.7/5 (2,973 reviews)
- Developer: Shopify
Shopify Messaging is a built-in Shopify email marketing solution that lets merchants create, send, and track email campaigns directly from their Shopify dashboard. Designed for commerce, it helps you deliver personalized emails using customer data, smart segmentation, and ready-made templates for promotions, product updates, and exclusive offers. With Sidekick, you can quickly generate on-brand email content by simply describing what you want to change. Real-time performance tracking, flexible pricing, and seamless Shopify integration make Shopify Messaging an easy, scalable choice for email marketing and customer engagement.
8. TrustShop: Product Reviews
- Pricing: Free plan available. Free trial available.
- Rating: 4.9/5 (267 reviews)
- Developer: TrustShop
TrustShop: Product Reviews strengthens Shopify email marketing by turning customer feedback into high-converting email content. The app automatically sends post-purchase review request emails, helping merchants collect unlimited product reviews, photos, and videos while boosting repeat sales with discount incentives. AI-powered review summaries highlight key insights that can be reused in newsletters and promotional emails to build trust faster. With multi-language support, SEO-friendly review snippets, and smooth integration with Shopify Flow and marketing apps, TrustShop helps merchants use authentic reviews to increase email engagement, credibility, and conversions.
9. Omnisend Email Marketing & SMS
- Pricing: Free to install
- Rating: 4.8/5 (2,878 reviews)
- Developer: Omnisend
Omnisend Email Marketing & SMS is a popular Shopify email marketing app built to help merchants grow their subscriber list and increase sales through automation. It makes email capture easy with popups, landing pages, exit-intent forms, and spin-to-win offers. Merchants can create professional email campaigns using hundreds of ready-made templates and AI-powered copy tools. Omnisend also offers one-click automation for welcome emails, abandoned carts, and browse abandonment, ensuring timely and personalized messages. With reliable 24/7 support, even on the free plan, Omnisend is ideal for scalable, conversion-focused email marketing.
10. Mailchimp Email SMS Marketing
- Pricing: Free plan available
- Rating: 4.7/5 (885 reviews)
- Developer: Intuit Mailchimp
Mailchimp Email & SMS Marketing is a trusted Shopify email marketing solution that helps merchants create highly personalized campaigns using real-time store data. By syncing Shopify customer segments and events, Mailchimp powers targeted email automations like welcome emails, abandoned cart reminders, and back-in-stock alerts. Its AI assistant helps generate email content and uncover actionable insights to improve performance. Merchants can also drive conversions with exclusive discounts, popup signup forms, and revenue tracking directly inside Shopify. With seamless Shopify and POS integration, Mailchimp makes email marketing smarter, more efficient, and easier to scale.
11. Brevo PushOwl: Email, Push, SMS
- Pricing: Free plan available
- Rating: 4.8/5 (1,683 reviews)
- Developer: PushOwl powered by Brevo
Brevo PushOwl: Email, Push & SMS is a versatile Shopify email marketing app designed to boost sales through automated, multi-channel communication. Powered by Brevo, it helps merchants grow email lists with smart popups and deliver personalized newsletters, abandoned cart emails, back-in-stock alerts, and flash sale campaigns. With advanced segmentation, automation presets, and unlimited list sizes, merchants can send highly targeted email campaigns at scale. Real-time analytics and reliable support make Brevo PushOwl a strong choice for email-driven customer retention and revenue growth.
12. Wiz AI Abandoned Cart Recovery
- Pricing: Free plan available. Free trial available.
- Rating: 5/5 (138 reviews)
- Developer: Wiz Email Marketing
Wiz AI Abandoned Cart Recovery is an AI-powered Shopify email marketing app built to recover lost sales with minimal effort. It creates done-for-you email flows for abandoned carts, abandoned checkouts, and welcome emails; no prior experience needed. With one click, Wiz AI generates branded email campaigns and newsletters, complete with popups to capture new subscribers. Merchants can customize emails using a drag-and-drop editor while tracking open rates and performance through built-in analytics. Designed to run on autopilot, Wiz AI helps Shopify stores boost conversions through smart, automated email marketing.
13. Orderly Emails – Templates App
- Pricing: Free to install. Additional charges may apply.
- Rating: 4.8/5 (583 reviews)
- Developer: FORSBERG+two ApS
Orderly Emails Templates App helps Shopify merchants elevate their email marketing with beautifully branded email templates. It replaces default Shopify notification emails with customizable designs for order confirmations, shipping updates, abandoned cart emails, and more. Using the Magic Designer, merchants can easily add logos, colors, and fonts to match their brand. Built-in sections for discounts, product recommendations, and upsells turn transactional emails into revenue-driving touchpoints. With multi-currency support, quick translations, and no coding required, Orderly Emails makes professional, conversion-focused email marketing simple and fast.
14. 1CP: Email Popups & Spin Wheel
- Pricing: Free plan available. Free trial available.
- Rating: 5/5 (226 reviews)
- Developer: World Choice Software
1CP: Email Popups & Spin Wheel is a Shopify email marketing app designed to grow your subscriber list with high-converting popups and forms. It lets merchants capture emails through discount popups, spin-to-win wheels, exit offers, and embedded signup forms using an easy visual editor. Unique discount codes can be auto-applied at checkout to increase conversions. With built-in lead capture from Shop’s massive user base and seamless syncing to Shopify Email, Klaviyo, and Mailchimp, 1CP makes email list building faster, smarter, and more effective.
15. Sendvio: Email Marketing & SMS
- Pricing: Free to install. Free trial available.
- Rating: 4.8/5 (179 reviews)
- Developer: Sendvio
Sendvio: Email Marketing & SMS is an all-in-one Shopify email marketing app built to maximize deliverability and drive repeat sales. It helps merchants send high-performing email campaigns using ready-made automations for abandoned carts, welcome emails, back-in-stock alerts, and post-purchase follow-ups. With a large library of on-brand, seasonal email templates, Sendvio makes launching campaigns fast and beginner-friendly. Built for Shopify, it also supports multilingual workflows and no-code setup, making it easy to run professional, conversion-focused email marketing from day one.
16. Reputon Customer Reviews App
- Pricing: Free plan available
- Rating: 4.9/5 (962 reviews)
- Developer: Reputon
Reputon Customer Reviews App enhances Shopify email marketing by turning post-purchase feedback into growth and trust opportunities. Automatically send follow-up emails asking for reviews on Google, Trustpilot, Facebook, Etsy, and more, while redirecting unhappy customers to private feedback forms. AI-powered email personalization and localization help reach customers in their preferred language, increasing engagement and response rates. Add coupons and a “Rate Us” widget to boost participation, track performance with email analytics, and leverage authentic reviews to improve future campaigns, sales, and customer trust.
17. Grid & Pixel Email-SMS-Popups
- Pricing: Free plan available. Free trial available.
- Rating: 4.9/5 (154 reviews)
- Developer: Grid & Pixel
Grid & Pixel: Email, SMS & Popups is a Shopify email marketing app trusted by over 3,000 brands to grow sales and engagement. It automates email campaigns, popups, and personalized workflows using AI, ready-made templates, and advanced segmentation. Grid & Pixel manages your Klaviyo or Shopify Email account, handling campaign scheduling, template design, and revenue tracking, while giving you full control over edits. With 8–12 automated flows live from day one, this all-in-one solution boosts conversions, drives repeat purchases, and makes email marketing effortless and results-driven.
18. UP Abandoned & Email Marketing
- Pricing: Free plan available. Free trial available.
- Rating: 4.9/5 (121 reviews)
- Developer: Uppush
UP Abandoned & Email Marketing is a powerful Shopify email marketing app designed to boost sales and recover lost revenue. It automates abandoned cart and checkout recovery, back-in-stock alerts, and price-drop notifications using smart, targeted email campaigns. Merchants can grow their subscriber list with popups, spin wheels, and deep segmentation, while creating professional newsletters with a drag-and-drop editor. Integrated with Shopify Flow and real-time store data, UP ensures personalized, high-converting email marketing that engages customers, drives repeat purchases, and maximizes ROI at minimal cost.
19. Seguno Email Marketing
- Pricing: Free to install. Free trial available.
- Rating: 4.8/5 (675 reviews)
- Developer: Seguno
Seguno Email Marketing is a Shopify-focused email marketing app that helps merchants create, automate, and optimize campaigns directly within their store. It allows you to send targeted, on-brand emails using AI-powered tools for copywriting, subject lines, and preview text. Pre-built automation series, including back-in-stock alerts, save time while driving engagement and repeat purchases. With access to store data, segments, discounts, and products, Seguno ensures campaigns are relevant and effective. Built-in deliverability and spam protection, plus expert support, make email marketing simple, secure, and results-driven.
20. Privy – Email, SMS & Pop Ups
- Pricing: From $24 per month
- Rating: 4.5/5 (4,245 reviews)
- Developer: Privy Operations
Privy – Email, SMS & Pop Ups is an all-in-one Shopify email marketing app designed to grow your subscriber list and boost sales. Capture emails with customizable popups, launch automated cart saver emails, and create professional newsletters using a drag-and-drop editor with pre-built templates. Privy’s automation tools send timely, personalized emails around the clock, ensuring higher engagement and conversions. With seamless SMS integration, easy setup, and responsive support, merchants can effortlessly manage email marketing campaigns that increase revenue, nurture customers, and grow their business efficiently.
Conclusion
Choosing the right email marketing app can transform the way your Shopify store connects with customers. The apps on this list offer powerful automation, customizable templates, AI features, and integrations that make email marketing easier and more effective. Whether you’re just starting out or looking to scale, these tools help increase engagement, recover lost sales, and boost revenue. Start experimenting with one or more of these top Shopify email marketing apps today to maximize your store’s growth.
