Running a Shopify store in 2025 isn’t just about having amazing products; it’s about turning visitors into happy, repeat customers. And that’s where the right apps come in. From smart email marketing tools to clever upselling apps, Shopify has plenty of options to help you grow your sales and make your store run smoother. In this post, we’re breaking down the top 12 marketing and conversion apps for Shopify merchants in 2025: apps that can help you boost sales, engage customers, and make your life a whole lot easier.
1. Swym Wishlist Plus
- Pricing: Free plan available. Free trial available.
- Rating: 4.7/5 (1,411 reviews)
- Developer: Swym Corporation
Swym Wishlist Plus makes shopping easier and more enjoyable by letting customers save and organize their favorite products anywhere on your site. It connects smoothly with any Shopify theme and takes just minutes to set up. Shoppers can create multiple wishlists, share them with friends, and even save items without an account. You can automatically send price drop, restock, and low-stock alerts to bring customers back. With the new personalized customer accounts, they can track recent views and offers, while you get helpful insights from detailed behavior reports. It’s a simple way to boost engagement and increase sales.
2. Judge.me Ali Reviews Importer
- Pricing: Free
- Rating: 4.7/5 (97 reviews)
- Developer: Judge.me
The Judge.me AliExpress Reviews Importer makes it super easy to pull real AliExpress reviews straight into your Shopify store. Just use the app or Chrome extension, paste the product URL, apply a few filters like ratings, photos, or review count, and you can import as many reviews as you want, even multiple products at once. Your reviews sync automatically to Judge.me, or you can export them to CSV for any other review app. It’s perfect for dropshipping stores that need authentic UGC to build trust and boost conversions. With photo reviews and 24/7 support, it’s a simple way to strengthen credibility and increase sales.
3. Loox - Visual Product Reviews
- Pricing: From $12.99/month. Free trial available.
- Rating: 4.9/5 (7,174 reviews)
- Developer: Loox
Loox is a gorgeous social proof app that helps Shopify brands build trust and boost sales with eye-catching product reviews, photos, videos, and easy referrals. It collects reviews automatically using customizable emails and forms, and you can even reward customers with a discount when they share photo or video reviews. Loox comes with beautiful, fast-loading widgets like carousels, pop-ups, and badges that blend perfectly with your brand. You can import reviews from platforms like Judge.me, Yotpo, Okendo, and more, and sync them to the Shop App, Meta Shops, and Google Shopping. With simple referrals and 24/7 support, it’s an effortless way to boost conversions.
4. Releasit COD Form & Upsells
- Pricing: Free to install
- Rating: 4.9/5 (2,149 reviews)
- Developer: Releasit
Releasit makes Cash on Delivery super easy by letting customers place orders instantly with a simple 1-Click COD form: no Shopify Checkout needed. You can fully customize the form, show it as a popup or embed it on your site, and boost your average order value with upsells, downsells, and quantity offers. It also helps cut down on fake orders with OTP phone verification through SMS or WhatsApp. You’ll get automatic tracking for Facebook, TikTok, Google, Pinterest, and Snapchat, plus the option to send orders to Google Sheets. With A/B testing, postal code limits, IP blocking, discounts, and abandoned checkout recovery, it’s a complete COD solution designed to maximize conversions.
5. UpPromote Affiliate Marketing
- Pricing: Free to install. Free trial available
- Rating: 4.9/5 (2,865 reviews)
- Developer: UpPromote
UpPromote is a simple but powerful referral and affiliate marketing app that helps Shopify brands grow their revenue through affiliate partnerships. You can customize everything from the sign-up page to affiliate links and portals so your program looks and feels just like your brand. It’s easy to create multiple programs with smart commission rules, automate tracking, and manage affiliates with features like auto-approval, discounts, and PayPal payouts. UpPromote also makes it easy to recruit new partners through its Marketplace, customer referral tools, and even MLM options. With built-in fraud prevention and detailed performance reports, it’s a complete solution for boosting sales and building strong relationships with partners.
6. Instagram & Facebook InstaShop
- Pricing: Free plan available. Free trial available.
- Rating: 5/5 (195 reviews)
- Developer: DolphinSuite
Instagram & Facebook InstaShop makes selling on social media super easy for Shopify merchants. You can create shoppable posts, stories, and Instagram reels on Facebook, Instagram, TikTok, X (Twitter), Pinterest, and Threads so customers can browse and buy without ever leaving the app. It also lets you schedule and auto-post content across all your social channels, saving you time and effort. Perfect for managing Instagram, Facebook, and other platforms in one place, this app helps you reach more people, boost sales, and make social marketing a breeze.
7. Seal Subscriptions App
- Pricing: Free plan available. Free trial available.
- Rating: 4.9/5 (2,163 reviews)
- Developer: Seal Subscriptions
Seal Subscriptions makes it super easy for Shopify merchants to earn steady, predictable revenue with product subscriptions and subscription boxes. You can set it up in minutes, create your first subscription rule, and start selling classic or prepaid subscriptions with discounts, loyalty perks, free gifts, and custom shipping. Customers can manage their subscriptions effortlessly through magic links, while you stay in control of subscribers, churn, and cancellations. Real-time analytics help you optimize performance, and white-label branding with custom email domains keeps everything professional. With great support behind you, Seal Subscriptions is a simple way to grow revenue and build loyal customers.
8. Hextom: Free Shipping Bar
- Pricing: Free plan available. Free trial available.
- Rating: 4.9/5 (2,994 reviews)
- Developer: Hextom
Hextom: Free Shipping Bar makes it easy to boost sales and increase average order value on your Shopify store. As customers add items to their cart, it shows helpful messages letting them know how much more they need to spend to get free shipping, encouraging them to buy a little extra. You can fully customize the bar and target it by location, Shopify markets, customer, page, product, or device, plus set up different offers for different regions. Schedule promotions for events like Black Friday, automatically detect local currencies, and enable it with just one click, no coding required.
9. Essential Upsell & Cross Sell
- Pricing: Free plan available. Free trial available.
- Rating: 5/5 (1,577 reviews)
- Developer: Essential Apps
Essential Upsell & Cross Sell makes it easy to boost your Shopify store’s average order value with one-click upsells and cross-sells. You can show frequently bought together items, related products, bundles, and add-ons right on your product pages or in the cart drawer. Set up smart upsell strategies with “also like” recommendations, buy X get Y offers, and post-purchase discounts to encourage more purchases. Automatic promotions and cart-based upsells make it simple to highlight complementary products, while customizable widgets and BOGO bundles help turn every shopping experience into an opportunity to increase sales and delight your customers.
10. Instafeed - Instagram Feed
- Pricing: Free plan available. Free trial available.
- Rating: 4.9/5 (1,177 reviews)
- Developer: Mintt Studio
Instafeed by Mintt Studio makes it super easy to turn your Shopify visitors into customers by adding shoppable Instagram feeds, videos, and UGC right on your store. You can showcase photos, Reels, and videos in a gallery grid or slider, with layouts that work perfectly on mobile. Tag multiple products and collections to create shoppable feeds, filter posts by hashtags, or even upload your own content. Instafeed keeps your store fresh by automatically updating with the latest Instagram posts, helping you build social proof, engage visitors, and drive more sales, all without any extra hassle.
11. Judge.me Product Reviews App
- Pricing: Free plan available
- Rating: 5/5 (32,326)
- Developer: Judge.me
Judge.me Product Reviews makes it easy for Shopify merchants to build trust and turn visitors into customers. Collect and display unlimited product reviews, photos, videos, testimonials, star ratings, and Google reviews all in one place. Show them on your store, Meta, TikTok, or other platforms using sleek review widgets and testimonial sliders. You can even drive more reviews and repeat sales with referral programs, discount codes, and imported reviews from Amazon, Etsy, Yotpo, or Loox. With Judge.me, managing and showcasing reviews is simple, helping shoppers buy with confidence and boosting your sales, all backed by 24/7, 5-star support.
12. Essential Countdown Timer Bar
- Pricing: Free plan available. Free trial available.
- Rating: 5/5 (1,039 reviews)
- Developer: Essential Apps
The Sales Countdown Timer app is a simple way to boost sales on your Shopify store by creating urgency and FOMO. Show countdown timers on product pages, banners, carts, or announcement bars to encourage customers to “Buy Now” instead of waiting. It’s perfect for promotions, pre-orders, product launches, flash sales, holidays, or big events like Black Friday and Cyber Monday. You can customize the text, colors, style, and placement to match your store, and set flexible schedules with to-date, daily recurring, or evergreen timers. It’s an easy way to increase conversions, reduce cart abandonment, and drive more sales.
Conclusion
Picking the right Shopify apps can really take your store to the next level. The 12 apps we’ve highlighted are all about helping you increase sales, connect with customers, and make your store run more efficiently. With the right tools in place, you can create a seamless shopping experience, keep customers coming back, and stay ahead of the competition. So dive in, explore these apps, and see how they can make a real difference for your Shopify business.
