Creating an Effective Checkout System

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Did you know that 39% of mobile users abandon checkout because of difficulty entering personal information? This means one out of five online shoppers abandons their cart because of a complex or faulty checkout process. For this reason, it’s important to ensure your checkout flow is smooth and simple to avoid any cart abandonments.

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Show Customers Their Checkout Progress

An effective way to consistently update customers on their shopping journey is to implement a pop-up tab that shows the customers what they’ve added to their cart. From there, a progress bar throughout your checkout process shows online shoppers how long and how many steps they need to take until checkout completion.

Don't Force Customers to Sign Up

Upon checkout, customers will be frustrated and often leave a website if signing up to purchase a product is mandatory. Offering a quick guest checkout helps speed up the entire checkout process and erases the unneeded stress of creating an account before finalizing the purchase. Offering customers the choice of signing up after the purchase is made is a good way to keep them invested in your business.

Provide a Variety of Payment Options

With a wide variety of payment options in the digital age of business, debit and credit cards remain the most popular method of payment for online shoppers. Though these are the most likely methods of payment, you should incorporate other payment options to attract a broader range of customers. These options may include PayPal, Apple Pay, Afterpay, Google Pay, Venmo, and Amazon Checkout. As most of the world conducts online purchases via smartphones, every option of payment is convenient to each individual customer.

Multiple Shipping Options

Shipping is always the “make or break” factor in an online purchase. If the total price is too expensive or not available through their preferred carrier, you risk losing a customer and they may look elsewhere to find what they want. Offering multiple shipping options assists in boosting your conversion rates while building customer loyalty.

Email Confirmation is Key

Without a confirmation email, customers may feel a sense of trustworthiness toward your company. This also results in the customer sending unnecessary emails to your support team – making an inconvenience to the customer which means he or she is unlikely to return to purchase from your e-commerce website.

Confirmation emails solidify customer transactions by letting them know their order has been received. Confirmation emails should always include estimated delivery time, billing address, shipping address, items ordered, and relevant personal information including the name of the customer. Confirmation emails build a solid sense of security and trust between your business and your customer.


With all these factors in mind, you should now have the knowledge necessary to create the best possible online checkout process for your e-commerce business and ensure you’re seeing the conversions you want to see. Simple and smooth checkout navigation helps boost conversion rates while establishing customer loyalty.